In fact, WordPress reports that 70 million new posts come out every month. And in my experience, people decide to bounce or not bounce largely based on what they see here. When you do, Google will WANT to show your site to more people. Which is why giving Google what it wants is the foundation of any good SEO strategy.

Rather than just reaching out and asking the author to add a link or make the link “clickable,” think about how you can help improve the content and make it beneficial for the author. Looks like the snippet demands a definition for “seo strategy,” which we didn’t have on our page. We could include that definition and, hopefully, win the snippet for ourselves. Broken links occur naturally because websites often remove or redirect pages. When used correctly, they can help improve your SEO rankings.

With Long Tail Pro, I can quickly see that the top 10 sites in Google for business ideas are quite authoritative. At a quick glance, I can see that the Average Keyword Competitiveness is 63. You can see a full chart of what keyword competitiveness is all about here. But for my purposes, I prefer to target keywords that are under 30 if possible. If you are randomly blogging on your thoughts on the world,  you might title an article, “My thoughts for November 2012”. How many people do you think are searching for this on Google?

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• Once you create the Google Form, add a title and a small description in the description field.
• This is why I made sure my page covered EVERYTHING anyone would possibly want to know about optimizing their site for mobile devices.
• You’ll find everything from product feed enhancements to semantic optimization under one roof.
• And while that means more opportunities for every entrepreneur, it also means there’s plenty of competition for a spot on the first page of search results.
• There are three essential factors that directly impact Google’s Ad Rank algorithms.

They appear across various platforms and search results, making them a powerful tool for shaping your online reputation. Fortunately, this step in your local SEO strategy is one of the most straightforward, and it will help your business website rank much faster. However, it’s important to understand that not all backlinks are equal. If you’re experiencing issues with broken links, consider using the AIOSEO broken link checker.

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For example, use New York best coffee instead of just best coffee. All in all, your business name must be exactly like your actual legal name without any additional keywords or phrases. You can create a Google Business Profile listing right when you add your business to Google Maps. You are where you are, and you can neither move your business nor make users search for it from a certain spot. Let’s take a closer look at how the Vicinity update affected each local SEO ranking factor. This tool analyzes the current top-performing pages for your targeted keywords and pinpoints where they fall short.

This will ensure that the shopping journey is streamlined without hiccups and help get the right data to SERPs, both of which improve your rankings. If you’re a business serving customers locally, you’ll want to appear on local “map pack” search results too. This opens up the Content Gap report, where you’ll see the common keyword rankings among these pages. Look through the results to see if there are any SEO Anomaly subtopics you can cover. However, there is no point in optimizing the title tags of pages that won’t be seen by searchers.

Setup and Optimize Your Google Business Profile

Including a table of contents with jump links is an absolute necessity for long-form content. It helps to elevate the user experience by making it easier to find what they’re looking for and jump there with a click. Long tail keywords are made up of 3+ words and are very specific.

Fortunately, thanks to the keyword research you just did, this step should be pretty simple. All you need to do is write a piece of super high-quality content for each keyword on your list. In March 2024, it evolved and became part of our core ranking systems, as our systems use a variety of signals and systems to present helpful results to users. When Google finds a link to your page on another website, the search engine may treat your link as a recommendation.

In the “Add competitor” field, enter the URL of a competitor page (Ideally, one that ranks on the first page of Google). Scroll further for competitor keyword usage, and apply those insights. Choose a primary keyword (a focus keyword for your page) with a manageable KD score (keyword difficulty), and use the others as secondary keywords.