Oftentimes, you’ll see Google add those links right to a post’s meta description. But for those blog posts that you SEO Anomaly want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.

The Importance of a Mobile Site in 2022

For example, someone searching for “best laptop for gaming” has commercial investigation intent. This type of search intent is when a user is looking for information or answers to a question. For example, someone searching for “how to tie a tie” has informational intent. Without a top 10 ranking, you can guarantee a web page has little chance of becoming a rich answer. The top 3 results will give you the best chance though, so it’s best to aim for that. Audit all your existing citations and update any incorrect information.

To estimate the best web page by meeting the user’s query, Google checks the content’s relevance and ensures that it is what the user is looking for. Tech issues such as slow page load speeds, 404 errors, broken links, server downtime, and non-mobile-friendly pages will likely increase the bounce rate of your pages. When you monitor your keyword rankings, you can identify which websites and competitors are ranking for the same keywords you’re targeting. This information provides valuable insights into the competitive landscape within the SERPs. It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. Your goal should be to secure high organic rankings for your most desired keywords.

Create an Image Sitemap

You’ll need to track your rankings to keep on top of these emerging trends. These systems are designed to display local and relevant hotlines and content from trusted organizations. Introduced in 2019, BERT (Bidirectional Encoder Representations from Transformers) is one of the most significant advancements in Google’s understanding of natural language. BERT enables Google to better comprehend the context and nuance of a search query based on the combination and sequence of the words in a search query. Ranking on Google requires developing in-depth, high-quality content and great SEO.

You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase. These “featured passages” are a bit different than featured snippets, since they usually show up for longer, more specific searches. This change again highlights the importance of thorough, clear, informational content. If you clearly and thoroughly cover a topic, your content may appear as a featured passage when a user asks a specific question, and you may win SERP spot zero. You might have noticed recently that video results appear more often for more searches. In 2017, the odds of seeing video results on a SERP increased by about 75%.

• In most cases, websites fail to meet the requirements because of uncompressed images and excessive use of Javascript.
• Danny explained that independent sites and their topic areas vary widely which complicates applying a single algorithmic solution to help them all.
• Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, designed to offer deeper details into user behavior and performance.

Once you know where you rank, you can start working on improving your position. According to Google, backlinks are one of the top 3 factors considered for the ranking. To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more. Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same.

E-E-A-T is made up of a series of refining signals that underline everything that Google has been trying to achieve with better user experience and fighting misinformation. For example, queries such as “best coffee shop” are considered location-dependent and will deliver a map of results based on your location. Some product queries are served by location to surface local suppliers. In 2018, BERT created waves in the SEO industry as a significant update for Google that was reported to impact about 10% of search queries at the time.